VIVIDH SHARMA

Senior Digital Product Owner

• Delivered 40+ tactical optimisations and 3 key digital journeys within the Customer Engagement & Experience tribe, contributing to an increase in digital sales penetration from 63% to 68% across Singapore and Hong Kong, and a cumulative revenue uplift of USD 50M+.
• Created a Global Wealth Content Hub platform to allow the CIO team to author wealth advisory content and serve it as personalised, actionable investment insights based on client product holdings over key digital and hybrid channels: mobile app, website, EDM and RM-assisted.
• Identified gaps in customers’ awareness of earned rewards and fragmented redemption journeys as key drivers of low digital engagement; proposed and led the launch of a consolidated Digital Rewards Hub, resulting in a 23% increase in average session time and USD 3.6M in cross-sell revenue.
• Owned end-to-end business case, investment justification, and benefits realisation for digital initiatives delivering USD 19M in incremental annual revenue, including squad cost estimation, funding approval, and post-launch performance tracking.
• Partnered with cross-functional teams (Engineering, Digital, Legal & Compliance, Marketing, External Vendors) to align multi-market product roadmap with team OKRs and bank’s strategy.
• Mentored 3 Associate Product Owners within the tribe on standardised backlog management practices, leading to a reduction in scope creep and a 15% increase in the squad’s Say/Do ratio.

Digital Product Owner

• Led a multi-market web transformation initiative for the Retail, Affluent, and Business Banking segments, serving 7.6 million customers across Asia, the Middle East, and Africa (AMEA), increasing digital sales for retail products from under 50% to 68% penetration within a year.
• Ideated and implemented capability and process improvement for managing product catalogue for the SC Mobile app by transferring ownership directly to the product and marketing teams, reducing the turnaround time from 7 days to virtually instant.
• Scaled the digital product roadmap scope by 10x through successful delivery of high-value transformations, resulting in expanded vendor partnership.

Software Engineer 2

• Developed and enhanced features for the SonyLiv mobile application, which has a reach of 25 million+ active monthly consumers.
• Worked with the client, Sony Pictures Network India, beyond the technical requirements to identify macro-trends in the OTT industry and key consumer challenges specific to India. This garnered internal appreciation from management teams both from the client and Accedo.
• Maintained communication with key project stakeholders by providing them with project status reports and outlining potential risks, ensuring high-quality builds and timely delivery.

Test Engineer

• Worked in the Emirates Innovation Lab team as an IT Innovation Consultant, identifying gaps and opportunities across the value chain, and presenting ideas to key business stakeholders and internal customers.
• Developed and enhanced features for the Emirates Airline commercial iOS application, which has over 1 million active monthly users and up to 1,400 daily bookings, generating an average of AED 1.3 million in weekly revenues.
• Initiated and led test automation for the Emirates website and mobile applications, reducing manual testing efforts by up to 30%.