VIVIDH SHARMA

Senior Digital Product Owner

• Led 40+ data-driven experiments and 3 strategic digital journeys across the Customer Engagement & Experience tribe, contributing to an increase in digital sales penetration from 63% to 68% across Singapore and Hong Kong, driving a cumulative revenue uplift of USD 50M+.
• Created a Global Content Hub platform that ingests CIO-authored wealth advisory content and contextualises it for different consumer segments via an AI-powered workflow, serving personalised, actionable investment insights over key digital channels, driving 1.5x content interaction rate.
• Identified gaps in customers’ awareness of earned rewards and fragmented redemption journeys as key drivers of low digital engagement; proposed and led the launch of a consolidated Digital Rewards Hub, resulting in a 23% increase in average session time and USD 3.6M in cross-sell revenue.
• Owned end-to-end business case, investment justification, and benefits realisation for digital initiatives delivering USD 19M in incremental annual revenue, including squad cost estimation, funding approval, and post-launch performance tracking.
• Partnered with cross-functional teams (Engineering, Digital, Legal & Compliance, Marketing, External Vendors) to align multi-market product roadmap for key digital initiatives with team OKRs and bank’s strategy.
• Mentored 3 Associate Product Owners within the tribe on standardised AI-assisted backlog creation and management practices, leading to a reduction in scope creep and a 15% increase in the squad’s Say/Do ratio.

Digital Product Owner

• Led a multi-market web transformation and A/B testing initiative for the Retail & Affluent segments, serving 7.6 million customers across Asia, the Middle East, and Africa (AMEA), increasing digital sales for retail products from under 50% to 68% penetration within a year.
• Scaled the digital product roadmap scope by 10x through successful delivery of high-value transformations, resulting in an expanded digital transformation portfolio of 15 markets.

Software Engineer 2

• Developed and enhanced features for the SonyLiv mobile application, which has a reach of 25 million+ active monthly consumers.
• Worked with the client, Sony Pictures Network India, beyond the technical requirements to identify macro-trends in the OTT industry and key consumer challenges specific to India.

Test Engineer

• Worked in the Emirates Innovation Lab team as an IT Innovation Consultant, identifying gaps and opportunities and created 10+ prototype apps, 2 of which progressed into commercial production, enhancing the booking and ground experience for travellers.
• Developed and enhanced features for the Emirates Airline commercial iOS application, serving up to 1M active monthly users and up to 1,400 daily bookings, generating an average of AED 1.3 million in weekly revenues.